The challenges of the fashion industry
The fashion industry is under constant pressure to deliver ever faster changing collections. This focus on fast fashion leads to an oversupply and overcrowded closets - often at the expense of quality and resources. Many brands are losing track of their production processes and can no longer understand how sustainable their fashion really is.
Many labels and designers have lost track of the industry and can no longer guarantee sustainability. Why should we support this kind of behavior? That's why we don't. The fashion industry needs change.
At KULTFRAU, we take a different approach. We plan our collections specifically and only produce the quantities that are likely to be needed. If demand increases, we adjust our production. In this way, we avoid unnecessary leftover stock and ensure that each item receives the attention and appreciation it deserves.

CONNECTIONS
We rely on long-standing partnerships with our experienced production facilities in Italy, Portugal and Poland. This close cooperation enables us to ensure a responsible and transparent production process. By deliberately keeping our supply chain lean, we guarantee the highest quality standards at every step.

PRODUCTION
Our production facilities in Italy, Poland and Portugal are closely linked to our label. They ensure that our products are delivered to Germany in the highest quality and guarantee a standard that we are particularly proud of.
Our cooperation is not only based on business relationships, but also on trust. A long-standing partnership and personal friendships with the owners of these production facilities form the foundation of our cooperation and ensure the high quality that our customers value.